If you haven’t heard of TikTok, then you must have been living under the proverbial rock. (no offence!) The platform was launched in September 2017 and has exploded in recent years. TikTok caters for all, supports all sorts and contains a wide range of diversity and variety across all ages…
I have shared a few blogs in the past detailing the most important things to do on social media for your business, if you haven’t seen them, take a look, you can check them out here. Today’s blog is all about what NOT to do on social media for your…
As a business owner with a social media presence, have you ever wondered how Facebook decides who sees your posts on social media? Ultimately, who sees your posts and when they see them in their feed is all determined by their algorithm, but what exactly is the Facebook algorithm? According…
It seems to come easy to some businesses doesn’t it? Post after post which reaches and engages their target audience perfectly. If you are looking at your competitors with envy and wondering how you can create your own popular posts, read on for the crucial elements in creating a killer…
If you have just started using Facebook for your business, you might not be aware of the pros and cons of using paid ads or organic content to reach your chosen audience or even where to start with your own social media strategy. This is where I can help. Read…
In the digital sense, viral is a good thing. This means that a social media post has been viewed, engaged with and shared all over social media hundreds, thousands or even millions of times. But, why do some posts go viral, while others don’t generate any interest? Read on to…
Looking after social media for your business can seem like another whole business to look after. How do you remain consistent when you have a million other things to do? There are some things you can do to make this task less daunting! Keep reading for my top tips. Time…
If you have a business in this highly digital era, it is inevitable you will be at the very least dipping your toe into using Facebook to promote your business, products and services. Unfortunately, there are some common mistakes business owners make when they begin to use Facebook for business…
I have talked before about businesses using the power of video and social media to sell and promote their products and services. Around 2.85 billion active users are on Facebook and content in video format across this platform gets as much as 135% more organic reach! This area of advertising…
Welcome back to my latest blog and this week I am looking how you can make time in your schedule to manage your social media. I hear two things quite often when speaking to business owners about their social media; “I’m just too busy!” and “I don’t know what to…
In today’s fast paced, media rich market, it can be daunting to stand out and set yourself apart from the noise as a unique and worthy business. If you want to learn how to make your social stand out from the crowd, keep reading! Create Daily Content It is never…
There is a national day out there for everyone if you dig deep enough. From national food days for the cuisine lovers to light-hearted and fun days like ‘Pillow Fight Day’ and of course things much closer to people’s heart like mental health or cancer awareness days. From a social…
The world of social media is moving fast. Everyday there is something new happening and it can be tough to stay on top. I’m going to let you into a little secret; you don’t need to know everything! I get it. It’s nice to know as much as you can…
There were approximately 2.8 billion monthly active users of Facebook at the end of 2020 according to Statista and the popular platform is not just a social network anymore but somewhere people go to find a business and the product or service that they need. A Facebook page is free…
Your website is your little corner of the internet and likely to be the main hub for your business, so it makes sense to try and direct your audience to your social media channels as much as possible. This will help you to provide extra engagement, regular service updates, special…
If you follow me on social media, you will have noticed I have been doing a #lunchtimeLIVE every Friday at 1pm. The purpose of these LIVES is to educate my followers on social media strategies and the rise of trends and patterns across all social media platforms. I cover what…
While we have been locked down, the online world has exploded with activity. There is no doubt, the pandemic and the lockdowns have been hard on businesses but on a positive note, there has been a marked rise in the use and engagement of social media on a personal and…
I have just finished my latest #LunchtimeLIVE where I was discussing the importance of being authentic in your business and across your social media and advertising channels. I have always tried to remain as authentic as possible in my dealings with my clients and, touch wood, it has paid off…
I have been having great fun on my #LunchtimeLIVE events so far. In a recent one, the idea was to assist small business owners to think about what they could do to stand out on social media by using my simple social media strategy – “7 Posts in 7 Days”…
Welcome to 2021 and first, let me wish you all a Happy New Year. When you hear someone (like me) say ‘social media strategy’ you may get that worrying feeling about a large document outlining a full-scale plan with pages and pages of ‘things’ to do. This may well be…