If you follow me on social media, you will have noticed I have been doing a #lunchtimeLIVE every Friday at 1pm. The purpose of these LIVES is to educate my followers on social media strategies and the rise of trends and patterns across all social media platforms. I cover what works, what doesn’t and what is current but, over this time I have learnt a thing or two myself. Here are 4 things about Facebook LIVE I wanted to share with you.
Let’s dive in…
Engage, Ask Questions and Take Your Time
A Facebook LIVE is all about your audience and what they are gaining from your events. Being engaging, pausing to acknowledge your audience, asking questions, and taking the time to answer questions is important. If you know what your audience wants, you can do more of what works.
Be real, Be You, Be Authentic
Authenticity is key. If you are not being yourself, people WILL notice. The best way to gain the trust and respect of the people who take the time to watch your videos and live events is by being yourself and letting your true self show through. You are not a TV presenter; you are YOU with the aim of engaging with and providing value to your followers on a subject you know inside and out.
Use the Featured Link Option and Plan Your Next LIVE
One way to remain consistent, interesting and fresh in the mind of your audience is to plan your next LIVE in advance and let people know while they are right in front of you and interested. Using the featured link within your LIVE video is a fantastic tool and can be used to direct your audience to an external website to find out more information, provide more variety and get more shares.
Lose the Big Expectations.
Perhaps the most important point of all.
Keep your expectations realistic or let them go altogether. Things don’t always go to plan and people don’t always react in the way you expect them too. The trick is to go with the flow and take the rough with the smooth. It helps to make a few notes when you finish a LIVE on what is working so you can do more of that and keep any future LIVES relevant and interesting. If you have big expectations of getting thousands of people online with you, you will quickly get disheartened and stop going live. Consistency is the key with this.
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