My Top 3 Most Commonly Asked Questions about Marketing and Social Media

In my many years in marketing, I have been asked a lot of questions and identified recurring themes in the questions my clients and network ask me. In this blog, I will be answering the most common questions I have received over the years about marketing and social media. Let’s dive in and get some burning questions answered!

What is an ‘Impression’ on Social Media?

I was only asked this question very recently by one of my clients so that’s why it’s first on the list. Impressions, reach and engagement all look very different on Facebook for example. An impression is how many times your post has appeared on your audiences’ timelines, NOT whether they have seen them or not. Your ‘reach’ amount is how many times your post has been actually viewed on the screens of your followers. Engagement is how many times your audience have interacted with your post by liking or sharing for example. Your ‘reach’ is the magic number you need to be focusing on when you analyse your post performance.

Is Social Media Marketing Worth it for my Business?

In one word, YES. The whole world is now online and if your business isn’t, then you will miss out. Social media marketing will allow you to share your content, products, services and ideas, build meaningful relationships with your clients and customers and nurture your leads to convert them into paying customers. Don’t forget, if you provide a positive experience for your followers online, they will recommend you to their networks, opening up further opportunities for your business.

When Will I See Results from Online Marketing?

This is the proverbial ‘how long is a piece of string?’ question and the answer will be unique to you and how much effort and investment you put in to marketing your business. It’s always worth remembering that organic social media marketing is more about stamina, the long term strategy and staying in the race than reaching the finish line in record time but one thing it will do is bring in results for your business, expand your networks, encourage business recommendations and provide unique opportunities.

Are you ready to dive into the world of digital marketing? It’s a journey with a goal and one I can help you with. If you would like to find out more about how I can help, reach out to me here.