In my many years in marketing, I have been asked a lot of questions and identified recurring themes in the questions my clients and network ask me. In this blog, I will be answering the most common questions I have received over the years about marketing and social media. Let’s…
If you have ever visited my ‘Wall of Love’ you will know I’m a big fan of showcasing what my current and previous clients have taken the time to say about me and my services. Not only does it motivate me to keep providing an excellent service to my clients…
Welcome back to my blog. This week we are discussing… blogs! And more importantly, do you need a blog on your website? The answer depends on your preferences as a business owner but many businesses choose to use a blog as part of their overall marketing strategy which seamlessly integrates…
If, like me you are fully hands on and running your own business as well as trying to fit in family time and other commitments, good time management might seem to be just out of your reach. I have written this blog to help business owners who are struggling to…
Choosing the right name for your business is a big step in building your brand identity and I completely understand it’s something you want to get right. A business name that fits perfectly with you and your brand will help you stand out and speak to your ideal clients or…
If you are unsure what ChatGPT is, let me explain. Actually, let’s ask ChatGPT to give us the answer instead…. “ChatGPT is a language model developed by OpenAI. It is part of the GPT-3.5 architecture, which is a variant of the larger GPT-3 model. ChatGPT is specifically designed for generating…
As a business owner and especially if you are just starting out on your entrepreneurial journey, you will need to wear a multitude of hats as you get your business up and running. There are many skills that seamlessly combine to make a successful business owner, how many of these…
Welcome to the world of digital, it’s online, it’s quick and as a business owner, it’s essential to build your online presence. This blog is all about ways to market your business online. Let’s go. A Website I have started with a website because your website is the permanent home…
In previous times, marketing your business meant a tangible shop front, sending out flyers, putting up posters and word of mouth but in today’s digital world businesses have the opportunity to get more involved in two way conversations with their customers online and really interact with their followers in a…
Your website is the virtual shopfront of your business and your homepage is often the first thing people will see, so it pays to get your website optimisation right to allow your customers to have a seamless experience with your business online. Your homepage is not a one trick pony…
Making connections for your business in the digital world isn’t always as simple as meeting up for a coffee with another business owner but whilst making online connections is a little different, it’s no less powerful. Here are my top 5 tips on building online connections as a business owner,…
Website design is ever-changing and evolving and business owners have so many options when it comes to showcasing their business online. A popular option amongst business owners today is creating a one page website which allows them to advertise their business all on one page, So, let’s get right to…
The world has gone digital mad! From my perspective, this is great, I love what I do and love helping my clients get on the proverbial ‘digital’ ladder with their business. For some, this might feel a bit daunting so I have decided to put together this short guide to…
Welcome back to my blog, here is another website related blog I would like to share with you discussing my top website maintenance tips. Unfortunately, you can’t just set up a website, leave it be and expect a great performance over time. If you have an existing website, you’ll want…
According to Forbes “Small businesses are more frequent targets of cyberattacks than larger companies” How secure is your website? Are you fully in control of your website security? Do you have a dedicated and trustworthy website designer who is? Or are you leaving it to chance? Whatever the current state…
In today’s digital age, a website is crucial to your business. Your website is a home for your business that you own and you are fully in control of. There are so many benefits of having a dedicated website for your business and lots of ways a website can boost…
If you are thinking of launching your business website this year, you couldn’t be doing it at a better time! Aside from the wealth of benefits to taking your business digital, 2024 is an excellent time to take advantage of the latest design trends. Website design isn’t just about what…
Welcome back to my blog, this week we will be discussing the importance of optimising your website and marketing for mobile which simply means your content and website is designed with mobile users in mind. Over half of online traffic comes from a mobile source. According to Exploding Topics: Over…
Landing pages are an excellent way to promote your latest offers or products by keeping your audiences’ focus on a specific action you want them to take. A landing page is a temporary page or a standalone one that has a reduced limitation to keep your potential customers interested as…
Before we dive into how to be consistent with your brand voice and how important it is to your business, we need to identify if you have found your brand voice in your business yet, here are some things to consider… What do you want your brand ‘personality’ to be?…