As a business owner, how well you build your brand is what will help you stand out in the crowd and attract customers. It’s so important to put the time and effort in to building your brand alongside your business and here’s how to do it. Know Who You Are…
If you are new to business, you might have decided now is the time to up your digital game in order to reach more customers and share your content with a broader audience. Apart from social media, email marketing is one of the most popular ways to get your message…
Welcome back to my blog. This week we will be discussing networking, what it is and how it can help your business grow! Networking involves connecting with other business owners or employees of organisations in ways that will mutually benefit you both. There are no limits to how large or…
Social media is one of the best free ways to advertise your business and your products and services. Your audience are already there waiting to consume content, you just need to reach them, so how exactly do you do that? Use Images and Video Quality images and videos have exploded…
When it comes to creating content for your business are you left scratching your head in front of a blank word document? One of the most difficult things in business can be advertising your own business through the content you produce. You’ve heard it before, but content is king. We…
Are you embracing new technology and the online space to boost your business? If not, you could be missing out! Digital marketing can reinvent your business, increase your sales and elevate your brand. Here’s how… Brand Perception The biggest insight you can give to your audience into your brand is…
Welcome back to my blog! This week I will be discussing my best tips and tricks for email copywriting and how it can help elevate your marketing efforts moving forward. Let’s dive right in. Email copywriting involves writing emails to your prospective customers or leads with the objective that they…
Have you ever been bombarded by robotic like marketing which pops up in all the most annoying places? We all know how off-putting it can be and it’s probably the quickest way to get a block or an unsubscribe. In this blog, I’d like to discuss the importance of the…
In this blog, I will be discussing something which has the power to take your business to a different level and revolutionise your marketing game – Video Content! But for video content to be effective and remain engaging in your business, there are some things you need to keep in…
Are you at a loss as where to start when it comes to advertising your small business digitally? If you are an old hand at your business but new to digital, I’m here to help. Let’s begin with 4 effective digital marketing strategies for small business and some of my…
Do you have a blog on your business website? Have you been filling it up with all the blog titles you can think of to help your customers learn more about you and your business? If your blog has been going for a while now, you might be starting to…
Customers are the most important aspect of business and no matter how excellent your product or service, you simply don’t have a business without paying customers. In this blog we will be exploring how you can attract more customers to your business using the digital tools available. Create an Optimised…
If you are just starting a business you are most likely beginning to think about your brand, including your logo but there are some things to keep in mind as you begin to create it or liaise with a logo designer. The perfect logo is born with a touch of creativity, a bit…
Do you have a business website? Whilst the content uploaded to your website is vitally important to let your customers know who you are and what you do, what you have to offer and your latest news, sometimes the actual design of the website itself can be lacking in some…
Have you ever wondered how businesses manage to have consistent relevant content going out across their social media platforms every day? One of the things they are sure to be doing is using evergreen content to keep their feed full, but what is evergreen content and how do you create…
Whether you are well seasoned when it comes to social media for your business or you are just beginning to build your online presence, you might be feeling overwhelmed with the task of creating fresh content which resonates with your audience on a day to day basis, with this in…
If you are embarking on your social media posts for your business yourself, there are some things to keep in mind to avoid failing at social media and wasting your precious time. Let’s get started. Always Post Consistently Consistent posting will not only get your business seen across your chosen…
If you are a small business or a new start up, your focus on brand awareness is more than likely centred around your local area (for now at least!) If you want to create more brand awareness for your business in your local area, here are my top tips to…
If you have an explosive business idea, you might have even gone as far as creating a business plan. It could be around this time that doubt starts to set in (we have all been there!) and you want to check if your business idea is viable in the real…
How do you run ads on Facebook for your business? Do you hit the publish button and hope for the best or do you have clear objectives in mind which align with your business goals? If you are the former, don’t worry as in this blog I will be explaining…