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How to Optimise Your Landing Pages

Landing pages are an excellent way to promote your latest offers or products by keeping your audiences’ focus on a specific action you want them to take. A landing page is a temporary page or a standalone one that has a reduced limitation to keep your potential customers interested as you lead them through the buying process. If you have recently set up your own landing pages, here is my guide on how to optimise them.

Specify Your Objectives

The first thing you need to ask yourself is what is the specific goal of your landing page? Is it to obtain data and gather email addresses? Encourage your followers to buy your latest offer? Or to provide in-depth information on a specific product and its benefits before purchasing? Whatever your end goal is, your landing page needs to align with that goal.

Revise

Always test and revise your landing pages to see if they are fit for purpose. Are your landing pages getting a good click through rate? Are they converting? If not, you will need to identify why. Even if your landing pages are performing well, it’s always good practice to keep testing them and revising the content to ensure they stay in line with what you want to achieve.

Provide Clear Calls to Action

You will need to be highly specific with your landing pages on what action you want your potential customer to take next. If you have all the benefits of your offer laid out but they don’t know where to click through to access or buy it, they will quickly leave your landing page and go elsewhere. Think of your landing page as a funnel you need to guide your followers through at each step of the way until they take the action you want them to take.

Design

The design of your landing page will need to capture the attention of the people you are trying to attract and keep them there. Keep your layout simple and true to your brand to avoid looking spammy or untrustworthy. Provide clear headlines, the value of what you are offering and a call to action specific to what you want them to do next. Avoid unnecessary details and keep your copy short and punchy.

Always Deliver on Promises

And the last one, always deliver on your promises to your audience. If they will receive a freebie for visiting your landing page in exchange for their email address (which I appreciate is not technically a ‘freebie’), always provide it to them before you start offering or selling something else. High quality information or freebies are excellent ways to make sure your audience keep coming back and you are seen as an expert. This could also lead to them buying your paid content or products in the future.

I hope you enjoyed this blog. If you have a landing page and aren’t sure what to do with it, or you don’t even know where to start in setting one up, I would love to help you get started. Send me a message here.