Do You Need a Blog on Your Website?
Welcome back to my blog. This week we are discussing… blogs! And more importantly, do you need a blog on your website? The answer depends on your preferences as a business owner but many businesses choose to use a blog as part of their overall marketing strategy which seamlessly integrates with their other marketing methods. Here are 4 ways a blog will benefit your business.
A Powerful Marketing Tool
A high quality blog will support your various online marketing methods and provide fresh, new content for you to use across your website, social media and email marketing. A blog on your website will maximise the trust your audience has in your business, create strong backlinks from your website to other key areas on the internet and is an excellent way to promote your business, products and services.
A Behind the Scenes Look at Your Business
If your audience are keen to know more about you or your business then blogging is a perfect way to let them know more whilst building a strong online presence. Have a think about what your followers want to see and turn it into blog content. Do they want a behind the scenes look at the processes in your business? Do customers ask a lot of similar questions which you could answer in a blog? Try coming up with some titles based off these ideas and see where it takes your blog.
Share Your Knowledge, Thoughts and Top Tips
You are the expert in your industry and the best person to blog about your thoughts, ideas and top tips in your niche. Blogging will allow you to share your ideas with a large audience and give you the chance to engage with readers who are interested in your business or have shared interests with you, this will help with community building and networking as you build your blog from the ground up.
Strengthen Your Other Marketing Efforts
Blogging seamlessly supports other marketing efforts by placing you in the right place at the right time when someone that fits your customer profile is looking for more information on a subject you write about. This can improve your website rank in Google search results, increase traffic to your website, boost your brand familiarity and trust and lead people right to your products or services.
Are you keen to begin blogging for your business but can’t think where to start or how to get going? I can help. I am happy to bounce around some ideas with you so you can get started with your blog or if you are looking for someone to provide some tailored and freshly written content for you, you’re in the right place. Contact me here for a no-obligation chat and let’s get your blog up and running!