While we have been locked down, the online world has exploded with activity. There is no doubt, the pandemic and the lockdowns have been hard on businesses but on a positive note, there has been a marked rise in the use and engagement of social media on a personal and business level. According to Statista, Facebook is the biggest social network worldwide, with roughly 2.8 billion monthly active users as of the fourth quarter of 2020.
The truth is, there has never been a better time for businesses to share content across their social media channels. Now is the time to get your posts, products and services seen by more people. The value of these platforms has skyrocketed. But why?
More Usage, More Logins and More Time to Browse
With more time on our hands, it stands to reason that we will turn to social media to fill the gap and connect with more people online. There is nothing more socially distanced, yet so connected as social media. From a business perspective, more companies have had a chance to sit back and review their content and see what’s working and what isn’t.
A Rise in Video Interest
One of the most popular ways for people to consume online content is through watching videos, which is rapidly rising in popularity as more people prefer to watch a short video than read pages of text. According to Facebook themselves, 500 million people now watch video on Facebook every day. For more on this topic, check out my blog ‘How Are My Videos Really Performing’.
A Way to Connect with Family and Friends
Most people who use social media have heard of or used the #Inittogether hashtag and have shown solidarity by utilising social media to stay connected with their friends and loved ones. Video challenges, messages of support and togetherness have kept us all going through the toughest times.
Getting the Latest News
With the pandemic at the forefront of our minds, using social media as a way to gain information and the latest news about the pandemic has been invaluable. Accessing current news headlines alongside our social news feed and the ability to discuss and debate what’s happening in the world has become standard.
If you need help boosting your business presence through the power of social media, I would love to chat with you. I can help you showcase your brand across your platforms using tried and tested strategies. For a limited time, I am offering a FREE social media trial. Get started here.