Looking after social media for your business can seem like another whole business to look after. How do you remain consistent when you have a million other things to do? There are some things you can do to make this task less daunting! Keep reading for my top tips.
Time Management and Planning
Perhaps the most important element of any consistent social media plan starts with time management, whether that is an hour each day to write content, source images, post to and check social media or you set aside a block of hours each week to get the job done. Do what works for you.
It’s also a good idea to plan/schedule your content in advance to avoid a lull in your posts. What days will you post each week? What message do you want to convey? What time of day works best to plan and create your content? This approach will keep you accountable.
If you are interested, I am an affiliate for Social Pilot which is a very handy tool to use to schedule your content. Give it a try here with their free trial.
If you are struggling for ideas, I have good news. There are loads of things you can do to keep the creative juices flowing and provide consistent content over your social media channels. Grab a pen and paper, write out the days of the week you want to post and note down any ideas. Have you got a recent testimonial that would look great on your news feed? Do you have a brand new product launching soon? What is the latest news in your business? What posts worked well in the past for your audience?
If you need more ideas, take a look at my 7 Posts in 7 Days Strategy blog here.
Use Tools and Software
I have talked on this subject before in my LIVE events. There are a number of free and good value social media tools out there which can make your life easier when it comes to creating your posts. For content creation and scheduling, check out Social Pilot and for quick and easy imagery for your posts, Canva is an excellent tool with a free version.
If you are just too busy in the running of your business and your social media is starting to suffer then it might be time to outsource this task externally. The benefits of outsourcing are plentiful and will save you a lot of time. If you need a consistent social media strategy which works, I can help. Get in touch with me here.