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What is Digital Marketing and How Can it Help Your Business?

Think about the last time you decided to buy something on a whim…

Was it because you walked past a shop window? Did you see an advert online? Or did something pop up on your social media feed?

With over 3.9 billion social media users across the globe in 2022* it makes sense for businesses to hang out in the same place their customers do and while physical advertising has its place, the online world is booming and going from strength to strength every day. This is where digital marketing comes in to play.

Digital marketing is a combination of advertising methods carried out across the digital space to promote a business or brand through online channels and provide a stronger connection with their customers. These channels could include a website, social media, email newsletters and blogging, all delivered through an electronic device such as a computer, phone or tablet.

Digital marketing is fast, accessible and easily changeable to keep up with current trends and methods.

But How Can It Help YOUR Business?

Without a doubt, digital marketing is crucial to your business in this day and age and will:

  • Get your business seen by a larger audience
  • Boost sales
  • Provide up to date and on trend marketing strategies
  • Build strong relationships with your customers
  • Build your authority in your sector or niche
  • Provide a platform to highlight your brand / product / service

This type of marketing is highly customised and can grow with you or even change rapidly based on the needs and requirements of your business plan or model. Campaigns and results can be measured, tracked and analysed to achieve the very best results. All of this helps you to understand your customer base better and ultimately, understand your own business better and map out where you want it to go.

Now you know all about how digital marketing can help your business but how do you build a digital strategy around that? This is where I step in…

I can help with business start-up, social media, online marketing and a range of other services to get your marketing plan up to date and online.

If you are not sure what your next step is in regard to your digital marketing, please contact me for a no-obligation chat and I will do my best to point you in the right direction.

*Source: Number of social media users 2025 | Statista