5 Things to Ask Your Social Media Manager Before they Start Work

When you think about hiring a social media manager, your ultimate goal is to give your business the best online presence possible, but how do you know which social media manager is right for you? Here are a few questions to ask a potential social media manager before they start work on promoting your business.

What Social Media Services Do You Offer?

This is a great question to see if your potential social media manager is a good fit for the needs of your business. Are the social media services they offer in line with what your business needs? Or if you aren’t sure what you need, can they advise you on the best course of action based on your overall objectives?

How Will We Communicate?

This is important, social media management isn’t a one way street and you will need to communicate with your manager about many things as and when they arise. How will this communication be structured? Will you be communicating via phone, email, a project management tool or instant messenger? Make sure everyone is on the same page on this so projects run as smoothly as possible from day one.

What is Involved in the Onboarding Process?

It’s vital that this is transparent every step of the way, especially if you are paying for a service. Ask your social media manager how their onboarding service works. How will access to your accounts be shared? Will there be an approval process? This will help both you and your social media manager and also ensure there is no room for confusion.

What Metrics Will be Tracked?

The metrics that will be tracked as you embark on your brand new social media journey will depend on the objectives and outcomes that have been outlined between you and your social media manager. If you are looking for more engagement, you might track engagement metrics such as likes or shares, if you are focussed more on sales, you might use something like Facebook Pixel on your website to track exactly where you sales and leads are coming from.

What Other Things Can You Help with?

It’s always an excellent idea to ask your social media manager what other services they provide to keep your overall marketing project all in one place. They might be able to help you with copywriting, blog writing, branding or even your website. Aligning all of your marketing with one company can help strengthen your brand and also save time.

If you are looking for someone to manage your social media or provide other marketing services, I would love to help you. First I would suggest a free, no-obligation chat to see if we are a right fit for each other before proceeding.