fbpx Skip to content
01480 589 985 hello@simonclark.me

Perfecting Your Brand

Branding your business might seem overwhelming if you are just starting out on your business journey, but it doesn’t have to be. Essentially, your brand is just who your business is and no-one knows your business as well as you do. Let’s get started.

Create Your Look

Depending on your what your business offers and your personality, your business will look very different to anyone else in the market. Are you offering services or products? Do you want your business to be fun and vibrant in the marketplace or remain more conservative? Your brand look is personal to you and you might already have an idea of how the end branding will look. If you need some professional help with a logo or website, I can help.

Find Your Tone of Voice

In a similar way to how you are visually representing your business, your business will also have a specific brand voice which will remain consistent across your marketing. Your tone of voice will be used in written marketing material, in blogs, in social media posts, across your website and when dealing with customer queries. Will you remain polite and professional or will your voice be more personal and friendly?

Solidify Your Services

To perfect your brand marketing, you need to know exactly what you offer, why you offer it, how It works and why your customers need it. Mapping out your services in this way will allow you to effectively sell your services and products to anyone at any time. Take some time to answer the points made above as this will really help you to double down on what you are offering and how it can benefit people.

Choose Your Platforms

How would you like to create awareness for your products and services? Where are your ideal customers currently? Do they spend a lot of time on Facebook? Do they prefer offline marketing such as leaflets or posters? Do they read blogs or prefer video or podcasts? Find out this information and then create awareness for your business in these places to ensure you are showing up in front of your target audience.

Craft Your Message

Your message is anything you would like your audience to know that puts you front and centre when they need your specific support, product or service. Do you have a compelling backstory as to why you started your business? Do you have a unique selling point or are you the only one in the market doing what you do? These elements will all weave into your core message.

How do you feel about your brand? Does it excite you and make you want to shout it from the rooftops? I hope this blog has helped point you in the right direction when it comes to perfecting your brand. If you need further help and support, I would love to chat.