Writer’s Block? 5 Reasons to Outsource Your Blog Writing
If you are a business owner, a well-maintained blog to tell the world your story or your thoughts on hot topics in your industry remains a very important part of your marketing strategy. This is crucial for promoting your products or services and connecting with your followers.
If you are writing the blogs yourself and getting good engagement, then that’s fantastic, but for those of you who don’t have the time or inclination to sit down and write, then outsourcing your blog writing is the ideal way to stay on top of your content.
Let’s take a closer look at the benefits.
Professionally Written
Professionally written content is worth its weight in gold and puts the right content in front of the right people. I have over 7 years’ experience in content writing. Not only for my own blog but informative articles for magazines. I also provided content for a well-known online dating website.
Brimming with Ideas
As a social media expert, I must get the creative juices flowing daily to keep my clients happy and my business running successfully. I am constantly on the lookout for inspiration and often transfer this skill to my clients’ blogs too. I have a bank of ideas to inspire your content. If you are wondering what to do with your freshly written blog content, I have a blog on that too right here.
Save Time
Time is one of the biggest reasons that blogs get abandoned as something to “do another day”. Even the most successful businesses might not have time to sit down and research and write a blog every week. Sometimes being busy ‘in’ the business can take you away from being busy ‘on’ the business. This is where I can help you create consistent content to keep your business fresh in the eyes of your readers.
Expertise
Along with years of experience, comes expertise. I have an eye for what works and what doesn’t. It can be difficult when there is a blank word document in front of you and you just don’t know where to begin. It can also be daunting prospect to write for your own business. Using my professional writing service has the added benefit of providing a fresh angle or a theme you might not have considered before.
Cost Effectiveness
How much value do you put on your time? Is sitting down for several hours researching, writing and editing a blog for your business worth an hour of a professional’s time to do it for you? If you sit down and do the maths, the second option may be more cost effective for your business in the long run.
If you are looking for consistent, fresh and relevant blog content as a one off or an ongoing basis, I am happy to discuss your needs in more detail. Feel free to get in touch here.