Your website is likely to be the hub of your business showcasing who you are, what you do and how you can help your customers. Your site may be the showcase for your business also and sometimes small oversights from yourself (or your web developer) could make all the difference. Here are a few things you can check to make sure your website is responsive, easy to use and provides the best experience possible to your visitors. Let’s go!
Do you have an active and engaging social media strategy? Don’t miss an opportunity to let your website visitors know about it and have the chance to follow you, they are much more likely to click on a social icon asking them to follow you than jump over to their social media platforms and search for you themselves. Make it easy for them to remember you. The chances of people clicking through to your social are a million times higher if you have a button on your website.
Calls to Action.
A good call to action can mean the difference between a sale and a website visitor moving on and forgetting about your services. If you are providing offers, website discounts, or a sale, don’t be scared to ask your visitors to click in and take a closer look. This is also a good way to direct visitors to important pages or content that isn’t immediately visible on your website.
Professionally written, relevant content is an important and effective part of any marketing strategy and letting your customers know you are an authority in your niche. Regular informative blogs are an excellent way to gain traffic to your website and keep your audience coming back for more.
There is nothing more frustrating as a customer than trying to contact a company for more information or about a new/existing order and the business contact details are out of date. Ensure your information is prominently and correctly displayed to avoid losing custom or sales.
Current About Page
Your audience have seen your products and services and have been interested enough to click on to your website to find out more. The next thing they will want to know is who you are and why they can trust you. Brand authority and authenticity are powerful tools, use them. If you want to read more about authenticity in business, take a look my blog ‘The Importance of Authenticity in Your Business’
I know the title of this blog says “5 Things” but I am all about adding extra value. A FAQ page is a great way to provide answers to the questions your website visitors might have about buying from you. This will save a lot of their time and yours.
For help making your website more responsive and a better experience for your visitors and customers, come and have a no-obligation chat with me. I can help boost your online presence through your website, social media and content using effective and up to date strategies.