5 Reasons You Need a Website for Your Business
If you don’t have a business website, you are probably wondering why you need one if your business is ticking along nicely without it. The truth is, your business could be doing a lot better by embracing the digital space! Here are 5 reasons why you need a website for your business:
Solidify Your Brand
If you are utilising social media for your business, having a professional website will solidify and strengthen your brand in the online space and will be one of the first things people will look for to find out more about you and your business. If you don’t have any online presence at all yet, this should be your next step.
Create a Home for Your Business
Social media can disappear in an instant, meaning you could lose all of your hard work in the blink of an eye. Social media does not belong to you and the social giants could pull the rug from under you whenever they like. Your business website belongs to you for as long as you need it and is something you can build on and tailor to the needs of your customers for years to come.
Your website supports your digital marketing efforts and provides a place to link back to your audience. Your website content and images can be used to support your marketing and social media posts and provide a solid backlink to your website, services and products.
Having a website actually saves you time as you can collate all of your business information, avenues of contact and frequently asked questions all in one place and avoid being contacted about them on a daily basis. If you do get contacted, you can set up an automated reply with an invitation back to your website to browse your information further.
There are a number of ways you can generate leads for your products and services by having a website and the very first one is to get to know your potential customers inside out. Think of the layout of your website, does is speak to your audience and follow the pattern of what they need the most and when they need it? Do you plan to have regular and strong calls to action throughout? A blog is also a good way to link back to your website to create leads.
Do you need help to build a professional, striking and responsive website for your business? I am happy to chat through your options with you and answer any questions you might have. Feel free to book a time in my diary here.