I have highlighted the importance of creating a strong online presence for your business time and time again, but what about if you just simply don’t know what to post? I’m here to help! Read on for my best social media post ideas for your business socials.
Promote Your Product or Services
Let your audience be in no doubt about what it is you actually do or sell. If you feel like promotion or prices seem a little spammy, then simply explain what your product or service is and how it works to educate your following.
Do you have a blog on your website? If you do, don’t let it sit there doing nothing and put it out to work on your socials. These types of posts can be very popular if your customers can take value out of what you are writing about. How about some handy hints and tips, like this blog?
Inspirational or Industry Quotes
Your audience are following your profiles for a reason, they are either interested in what your business can do for them or the industry you are in. You know your target audience so use that in your posts by sharing relevant industry quotes and a splash of inspiration for them!
These types of posts work so well for educating your customers on what they can expect from you without any commitment from them at all in the first instance. This has the effect of building on your authority and the level of trust your potential customers have in you.
Behind the Scenes
Another one which breeds familiarity and trust with your audience is behind the scenes photos and maybe even short videos from you. You could explain how your business works, what you sell or even show them snippets of the process used to get your product or service to market.
Anticipate what your audience will want to know about your product or service, be forward thinking and answer them in advance! The more information you provide, the more your followers can make an informed decision about whether they take the plunge or not, this saves time for everyone.
And lastly… Re-use Great Content!
If you have posted content in the past which has had great engagement or likes, don’t be scared to use it again in a different format. If it was a video, try writing the information into a blog post, if it was a written post, try adding a different image and keep using what works!
I hope this blog post has been useful for you. If you need some more help and advice on posting to social for your business, I am happy to help. You can book a time in my diary here.