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Website Performance Optimisation: Best Practices

Do you want to increase the amount of time people spend on your website? Do you also want to reduce bounce rates and attract more customers to your home on the internet? Your website might look great but if your website performance isn’t excellent, your audience won’t stick around.

If you are looking for some more information on best practices to ensure your website is performing well, I have you covered!


There are a number of free tools which will allow you to audit your website, gain some insight on how well it’s doing and provide suggestions on some things you can do to keep it optimised. These free tools are very simple to use and just require you to add your website into the search bar. Give it a try.

Check Your Hosting Provider

Is your current website host providing everything you need to keep your website running smoothly? Many business websites are often set up in a hurry when the business is about to launch so you might not have had time to consider if your website host is the perfect one for you. It’s worth taking a look around and possibly switching to a provider who is more aligned with your needs. If you need a website host, let me know. 

Compress Images

Images are one of the biggest contributors to slow website loading times and are also a fairly easy fix! If your site is loaded with beautiful imagery which needs to remain, try running them through a free image compressing tool (which won’t affect quality) and adding them back to your website, this will save on data heavy imagery and also increase your page loading speeds considerably.

Remove Inactive Links

Inactive links can seriously harm your site and reduce the time people spend visiting or revisiting it. Inactive links point to the dreaded 404 page not found error. Removing these links and pointing your calls to action towards active pages will make your website more user friendly and encourage your visitors to come back.

Optimise Your Website for Mobile

According to Statista “The number of mobile internet users in the United Kingdom was forecast to continuously increase between 2023 and 2028 by in total two million users (+3.13 percent). After the fifth consecutive increasing year, the number of users is estimated to reach 65.88 million users and therefore a new peak in 2028”

Always bear these stats in mind when you optimise your website, and always ensure the mobile version of your site is as smooth and fast as your desktop version.

Feeling overwhelmed with optimising your website? I can help you in a number ways. Contact me to chat about more website optimisation tips or let me help you build your website from scratch!