If you are a small business or a new start up, your focus on brand awareness is more than likely centred around your local area (for now at least!) If you want to create more brand awareness for your business in your local area, here are my top tips to get started.
Use Social Media and Join Local Groups
The use of social media to get your brand seen is so important. If you want to focus on local awareness, be sure to encourage your family and friends to try out your products or service, leave reviews and share your posts with their network. Another good way to build brand awareness online locally is to join and post in local groups.
Join Local Business Directories
Don’t leave getting your business seen locally to chance. You will need to take active steps to ensure your business or product is recognised and available to the local public. One of the best ways to do this is by ensuring you have a Google My Business Page with your up to date information included. Also use Google to find any local business directories and submit your business information to them.
Be a Part of the Community
To get recognised in your local area, you need to be seen to be a part of the community. It’s a good idea to browse local events and see if there is anything you can do to get involved. Is there a local market coming up that you could sell your products at? Could your business sponsor a local sports team or event? Could you take part or organise a community fundraiser as the face of your local business?
Have a Website
It’s important to have a permanent ‘home’ for your business outside of social media where people can learn more about you and your business and be able to contact you easily. This is best done on a dedicated website for your business. It doesn’t need to cost the earth but it does need to be clear, easy to navigate, easy to contact you and contain specific calls to action. Can I help you with this?
Leave Posters and Business Cards in the Local Area
Want to reach a wider community than your family and friends of friends? Get a poster or some business cards made up to hand out or display them in the local area to let people know what you do and what services are available to them. Do you know any local businesses? Perhaps they will let you display your posters in their shop or could you trade services with other businesses in a way which will benefit you both?
I hope you have found my latest blog useful if you are a small business or you are just starting on your business journey. If you need more help and advice around business, branding and marketing, I would love to hear from you. You are welcome to book some time in my diary.