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Email Copywriting: Tips and Tricks

Welcome back to my blog! This week I will be discussing my best tips and tricks for email copywriting and how it can help elevate your marketing efforts moving forward. Let’s dive right in.

Email copywriting involves writing emails to your prospective customers or leads with the objective that they will lead to a conversion. A conversion can be many things including purchasing your product or service, signing up for special offers, reading your blog or downloading a product or freebie from your website.

Objectify Your Goals

Before you put pen to paper (so to speak), it’s so important to define your end goal because if you don’t have a goal, you don’t know what email copywriting success looks like. Always define a goal for every email sent. Do you want someone to try a free service trial, sign up for your special offers or direct them to a specific page on your website? Defining this helps you track how successful your emails are.

Keep Emails to the Point

Consumers receive so many emails to their inbox daily that it’s vital that you get to the point in your emails and keep them short and sweet. The truth is, no one has time to read through pages of email text and quite simply, unless you have them completely hooked with your email content they won’t. Save the longer storytelling for your website and socials and jump right in to the benefits of the email and what action you want your audience to take after reading it.

Use a Strong Call to Action

Your call to action is designed to lead to one thing, the next action you want your audience to take. Use an active voice and encourage your reader to click the link, read more on your website, hit the sign up button or contact you. Know your brand tone of voice and extending it from your subject line, through your email copy, right down to your call to action.


Only you will know what style of copywriting converts for you but if you haven’t quite found your flow yet, email marketing is one of the best ways to test out live emails on your audience. To do this, you will need to set up two emails in within your email provider which are the same but contain one different element. So a different subject line, a different call to action etc and send each email to two small segments of your email list to see which one is most popular before you send the email to your mass audience.

I hope this has helped you with your email strategy. Do you need some more tailored advice? I am available for a free, no-obligation chat to point you in the right direction and discuss your marketing needs in more detail. Contact me here.