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4 Effective Digital Marketing Strategies for Small Businesses

Are you at a loss as where to start when it comes to advertising your small business digitally? If you are an old hand at your business but new to digital, I’m here to help. Let’s begin with 4 effective digital marketing strategies for small business and some of my own top tips.

Social Media

If social media isn’t part of your overall marketing strategy, then it’s time to set up those channels and business profiles. As more and more businesses adopt and embrace digital, you could be left behind by your competitors if you don’t. Build your brand on social media and start getting noticed.

Top Tip  – Post to your channels consistently to create awareness and trust in your brand.


Blogging is an excellent way to reach and engage with your preferred audience through mutual interests. Start by thinking about what you know best and what questions your audience would like to see answered and start building a blog following to boost your business marketing.

Top Tip – Find your unique voice and show authority by writing about what you are passionate about.

Email Marketing

Utilising email marketing allows you to connect with your customers in a way personalised to them. Share your latest blogs, behind the scenes content or your weekly thoughts to ensure your subscribers are entertained and look forward to opening your emails.

Top Tip – Send exclusive offers via email and add calls to action to direct your followers to what you want them to do next.

A Responsive Website

Your business has its own social media channels, an exciting new blog, an email subscriber list, so what’s next? You need somewhere to direct your potential customers so they can make that all important purchase or contact you about your services. A responsive website is the perfect place for this and is somewhere you can always link back to.

Top Tip – Ensure your website is easy to navigate with clear calls to action and all the links and pages work correctly.

Did this blog help you start to build a digital marketing strategy for your business?
I would love to know how you are getting on. If you need some more support to get started, email me here for more information.